How we can help you reach your target audience!
Reaching the sports market
SportMatters offers a direct route to this market using a combination of direct contact through our regular e-newsletters and high profile advertising on our Number 1 ‘Google’ and ‘Bing’ ranked sports websites.Our extensive database of clubs, organisations and individuals enables us to reach up to 70% of all UK sports clubs.
Read how top businesses can benefit from SportMatters Marketing.
The market!
- over 14 million people play sport in a club environment in the UK.
- there are an estimated 140,000 sports clubs in the UK.
- over 4 million people partake in a sport without any club affiliation.
- each of the Home Countries’ Sports Councils have a strategy in place to significantly increase sports participation. e.g.: “Sport England is committed to delivering 1m people doing more sport by 2012-2013”*.
- some 2.4 million people volunteer in sport for at least an hour a week.
- additionally there are many millions of people in the UK who watch sport as spectators, on tv and online.
* source: Sport England Strategy 2008 – 2011
London 2012
The biggest event in the history of British sport is fast approaching and we are ideally placed to enable your clients to engage directly with sports enthusiasts, making sure they have the potential to grab a share of this huge market.
The Games of the Olympiad in 2012 will provide not only a mass participation legacy but also outstanding commercial opportunities for all involved in the business of sport.
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BritishSports.com
First launched in 1999, BritishSports.com has a NUMBER 1 * 'Google' and 'Bing' ranking and is a major sports portal with links to the majority of sports clubs, governing bodies, federations etc. within the UK.
Providing a unique opportunity for promotion to sports enthusiasts whether participants, arm chair fans or in fact involved in sport in any way, BritishSports.com connects directly with your target audience.
Advertisers can choose for their advertisements to appear on the home page or specific sports pages displaying relevant news, images and updates, to see an example click here.
* #1 out of 298,000,000 using search term 'britishsport' other terms with #1 rankings include 'british sport' 'britishsports' 'british sports'
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SportsPage.co.uk
SportsPage.co.uk is a unique network that aims to get more people to engage with, participate in and enjoy sport.
It connects players, teams, supporters, trainers, leagues, associations, charities, retailers, officials, armchair fans and indeed anyone interested in sport.
Users can:
- make friends within sport and talk to people with similar sporting interests
- write blogs and discuss sporting topics
- update club members and the sports community with their latest news
- create polls and vote on other users’ polls
- upload photos and videos to share with other users
- organise and advertise events
- advertise for players
- create groups and join other users’ groups
- buy and sell using the classified feature
Email Marketing Solutions
Targeted email marketing provides a powerful opportunity for brand integration and offers an extremely low cost marketing and advertising tool, resulting in a positive impact.
Our sports based databases are continually validated to ensure that your campaign reaches the desired target audience.
Our topical e-zine is regularly sent out to hundreds of thousands of sports enthusiasts and provides clients with a sponsorship opportunity and the option to run promotions and competitions.
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We fully recognise that clients have different budgets and marketing requirements and our team are more than happy to discuss bespoke and flexible advertising options to ensure maximum return on investment.
Read how the top advertising agencies can benefit from SportMatters Marketing.
Click here to download our Sports Marketing Rate Card.
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